Scene+ is one of Canada’s largest loyalty programs, bringing together Scotiabank, Cineplex, Sobeys, and more. Here’s how to maximize your Scene+ points across all partners.
Scene+ Overview
Feature
Details
Point value
~1 cent per point
Expiry
No expiry
Primary partners
Scotiabank, Cineplex, Sobeys
Transfer partners
Aeroplan (for Scotiabank cardholders)
Membership cost
Free
Scene+ Partners
Banking: Scotiabank
Product
Earning Rate
Scotiabank Momentum Visa Infinite
4% cash back OR Scene+ equivalent
Scotiabank Gold Amex
5x Scene+ on groceries/entertainment
Scotiabank Scene+ Visa
1 point per $1 everywhere
Banking transactions
Occasional bonus promotions
Entertainment: Cineplex
Transaction
Earning Rate
Movie tickets
1 point per $1
Concessions
1 point per $1
Gift shop
1 point per $1
The Rec Room
1 point per $1
Playdium
1 point per $1
With Scotiabank card: 5x points at Cineplex (5 points per $1)
Groceries: Sobeys Banner Stores
Store
Earning
Sobeys
1 point per $1
Safeway
1 point per $1
IGA (some regions)
1 point per $1
FreshCo
1 point per $1
Foodland
1 point per $1
Thrifty Foods
1 point per $1
Lawtons
1 point per $1
With Scene+ app offers: Additional bonus points on specific products
Other Partners
Partner
Earning
Expedia for Scene+
1-3 points per $1
Apple
Points on purchases through Scene+
restaurants
Selected partners
Home Hardware
1 point per $2
How to Earn Scene+ Points
At Groceries (Best Value)
Method
Points Example ($200 grocery shop)
Scene+ card only
200 points
+ Scotiabank card (5x)
1,000 points
+ Bonus offers (avg 200)
1,200 points
Total
1,200 points = $12 value
Maximizing grocery earning:
Load personalized offers in Scene+ app before shopping
Pay with Scotiabank Scene+ credit card
Scan Scene+ card even if paying cash
At Cineplex (Entertainment)
Method
Earning
Scene+ card only
1 point/$1
With Scotiabank card
5 points/$1
Scene+ Tuesdays
Discounted tickets + normal earning
Example movie night: $50 spent × 5 points = 250 points ($2.50 value toward next visit)
With Scotiabank Cards
Card
Best Categories
Scotia Momentum Visa Infinite
4% groceries, 4% dining
Scotia Gold Amex
5x Scene+ on groceries, entertainment
Scotia Passport Visa Infinite
Travel focus
Scene+ Visa (no fee)
1x everywhere
Bonus Offers
Check the Scene+ app regularly for:
Offer Type
Example
Product bonuses
“Get 100 bonus points on Coca-Cola 12-pack”
Spend thresholds
“Spend $50, get 200 bonus points”
Partner promos
“Double points at Cineplex this weekend”
Personalized offers
Based on your purchase history
How to Redeem Scene+ Points
Movie Rewards
Redemption
Points Needed
General admission (regular)
~1,250 points
General admission (IMAX/premium)
~1,750 points
Combo (popcorn + drink)
~1,000-2,000 points
Scene+ Tuesdays discount
Fewer points on Tuesdays
Value: ~1 cent per point
Grocery Gift Cards
Amount
Points Needed
$10
1,000 points
$25
2,500 points
$50
5,000 points
$100
10,000 points
Value: Exactly 1 cent per point (solid, predictable value)
Travel Redemptions
Redemption
Value
Expedia for Scene+
~1 cent/point
Via Rail
~1 cent/point
Hotels
~0.8-1 cent/point
Transfer to Aeroplan (Scotiabank Only)
Transfer
Ratio
Scene+ to Aeroplan
1:1
Minimum transfer
1,000 points
Availability
Scotiabank cardholders only
When to transfer:
If you value Aeroplan points for flight redemptions
If you have a specific Aeroplan redemption in mind
Aeroplan points are worth ~1.5-2 cents vs Scene+ at 1 cent
Example: Transfer 50,000 Scene+ to Aeroplan = 50,000 Aeroplan (worth $750-$1,000 for flights vs $500 if redeemed as Scene+)
Other Redemptions
Option
Value per Point
Merchandise
~0.7-0.8 cents ❌
Gift cards (non-grocery)
~0.8-1 cent
Charitable donations
~1 cent
Scene+ Credit Card Comparison
Card
Annual Fee
Scene+ Earn Rate
Best For
Scene+ Visa (no fee)
$0
1 point/$1
Basic earning
Scotia Gold Amex
$120
5x groceries/entertainment
Entertainment focus
Scotia Momentum VI
$139
4x groceries/dining
Cash back + Scene+
Scotia Momentum No-Fee
$0
1% + Scene+
No-fee option
Scotia Passport VI
$139
Travel focus
Travelers
Best Scene+ Card by Spending
Your Spending
Best Card
Heavy groceries + entertainment
Scotia Gold Amex
Groceries + dining + gas
Scotia Momentum Visa Infinite
Light spending, no fee wanted
Scene+ Visa (no fee)
International travel
Scotia Passport Visa Infinite
Scene+ Membership Tiers
Scene+ has membership levels based on activity:
Tier
Requirement
Benefits
Member
Sign up
Base earning
Plus
Earn 5,000+ points/year
Bonus offers, previews
Premium
Earn 15,000+ points/year
Best offers, exclusive experiences
How to reach Premium:
$15,000 spending on 1 point/$1 card
$3,000 spending on 5x card
Combined groceries + entertainment + Scotiabank
Premium Benefits
Benefit
Details
Exclusive offers
Higher bonus point offers
Movie premieres
Early access to screenings
Bonus events
Scene+ member experiences
Partner perks
Exclusive discounts
Scene+ Strategy by Lifestyle
For Movie Lovers
Action
Why
Get Scotia Gold Amex
5x at Cineplex
Use Scene+ app for offers
Bonus points on concessions
Go on Scene+ Tuesdays
Discounted tickets
Redeem for movies
Straightforward value
Annual earning example:
$100/month at Cineplex × 5 points = 6,000 points
= ~5 free movies per year
For Grocery Shoppers (Sobeys)
Action
Why
Get Scotia Gold Amex or Momentum
4-5x on groceries
Load app offers weekly
Bonus points add up
Scan Scene+ every visit
Even if paying cash
Redeem for grocery gift cards
1 cent/point guaranteed
Annual earning example:
$600/month groceries × 5 points = 36,000 points
Bonus offers average 500/month = 6,000 points
Total: 42,000 points = $420/year in free groceries
For Travelers (Aeroplan Strategy)
Action
Why
Get Scotiabank card
Enables Aeroplan transfers
Earn Scene+ everywhere
Solid earning rate
Transfer to Aeroplan
Better value for flights
Why transfer to Aeroplan:
Scene+ = 1 cent/point
Aeroplan = 1.5-2 cents/point for flights
50,000 Scene+ as flights = $750-$1,000 value
Scene+ vs Other Programs
Feature
Scene+
PC Optimum
Air Miles
Point value
1 cent
1 cent
10-15 cents (per mile)
Grocery partner
Sobeys
Loblaws
—
Entertainment
Cineplex
—
—
Credit card partner
Scotiabank
PC Financial
BMO
Transfer to airline
Yes (Aeroplan)
No
No
Expiry
Never
Never
3yr inactive
Scene+ vs PC Optimum
If You Shop At…
Use…
Sobeys, Safeway, Foodland
Scene+
Loblaws, No Frills, Shoppers
PC Optimum
Both (split shopping)
Both programs
Tips for Maximizing Scene+
Weekly Routine
Day
Action
Before shopping
Check Scene+ app for loaded offers
At checkout
Scan Scene+ card, pay with Scotiabank
After shopping
Check points posted correctly
Weekly
Browse new offers, load relevant ones
Common Mistakes
Mistake
Fix
Not loading app offers
Check app before each shop
Using non-Scotiabank card
Missing 4-5x earning
Forgetting to scan
Always scan even if paying cash
Redeeming for merchandise
Stick to movies/groceries/Aeroplan
When Points = Real Money
Scenario
Value
10,000 points
$100 groceries
25,000 points
~20 movie tickets
50,000 points (→ Aeroplan)
~$750 in flights
Frequently Asked Questions
Can I have Scene+ without Scotiabank?
Yes. Scene+ membership is free for anyone. However, the best earning rates come from Scotiabank credit cards.
How do I check my Scene+ balance?
Scene+ app (easiest)
Scene.ca website
On your Cineplex or Sobeys receipt
Can I share Scene+ points with family?
Not directly. Each Scene+ account is individual. However, you can redeem points for movie tickets for family members.
Is Scene+ better than PC Optimum?
It depends on where you shop:
Shop at Sobeys → Scene+
Shop at Loblaws → PC Optimum
Many people use both based on where they’re shopping